packaging trend for skin care products
08/27/2015
According to study from Diagonal Reports, skincare is a rapidly evolving subset of personal care, will remain central to the beauty market in coming years, and is becoming more scientific and medicalized, the changing needs of skin care packaging should meet new skincare needs too.
Dropper bottles
You will find more customers are starting to move toward the use of oils, like skin essence, cuticle oil, hair oil, as well as essential oils for spa. the reason why people prefer oils may be that oil is perceived as natural, So glass bottle with bulb rubber dropper pipette (or maybe push button dropper pipette, rotatable dropper closure) become an ideal packaging solution in the cosmetics & personal care world for serum and oils, which dose out smaller amounts of product at a time.
Embracing color
Most skincare brands have used white for their packaging, which makes the product appear cinical and more reputable, however, now you can see more colorful packaging for cosmetics and skin care brand, many decoration has been made to the packaging like silk screen print, hotstamping, uv coating, color spraying, matte or glossy finish etc, which promote the brand to be more premium.
